What is the message of LikeAGirl campaign?
Message. The core message of the campaign revolves around the phrase “like a girl” and connects it to the campaign’s keyword—unstoppable—thus suggesting that the idea of fierce, determined, and strong girls should replace the perception of girls as weak and timid.
What is the LikeAGirl ad about?
A new video seeks to redefine the phrase “like a girl,” as something strong and powerful. It’s part of the larger #LikeAGirl campaign by Always, the feminine hygiene brand owned by Procter & Gamble.
How successful was the always LikeAGirl campaign?
Always #LikeAGirl generated considerable global awareness, achieving more than 152 million views on YouTube. Why is it so successful as a typical Content Marketing campaign? Firstly, the content creation is valuable, relevant and consistent. According to Always’ research, 72% of girls feel that society limits them.
Who did LikeAGirl campaign?
The brand’s #LikeAGirl campaign, by Leo Burnett, Chicago, London and Toronto, centres on a film that has a total view count of more than 85 million since the campaign launch in June 2014. The online spot shows boys and girls of various ages being asked to do different activities ‘like a girl’.
What does the phrase LikeAGirl mean?
You run like a girl” or “you throw like a girl” are common insults we’ve all heard or said at one point. With this campaign, they wanted to champion girls’ confidence by taking a stand and turn “Like a Girl” into a phrase that represents the strength, talent, character and downright amazingness of every girl.
Where did like girls come from?
In order for Always to not only survive the millennial excessive consumer goods rise, but to stand out and thrive, the advertising agency of P&G had to come up with something clever to steal the show. And they did in 2015, with the “Like A Girl” campaign which later won the Emmy Award for outstanding commercial!
Why did always do the LikeAGirl campaign?
In 2014, Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way. Since then, #LikeAGirl has gone from a simple phrase to a powerful and empowering movement.
Who is the girl in the always advert?
Heather Watson – Maybe you’ve spotted me on the new Always…
What is it called when a girl likes a girl?
It’s called lesbian or gay. Lesbian means a girl that likes a girl, and gay can be used for boys that like boys AND girls that like girls, so both terms fit.
Where did fight like a girl come from?
“Fight Like a Girl” is a country song about female empowerment. The song was inspired by the events of #SaladGate in 2015, when a country radio consultant said that women didn’t deserve a lot of airplay on country radio, because they were the tomatoes and garnish of the country music salad.
How do you throw LikeAGirl?
To understand why a girl “throws like a girl,” it’s necessary to define just what throwing like a girl is. According to Thomas, a girl throwing overhand looks more like she’s throwing a dart than a ball. It’s a slow, weak, forearm motion, with a short step on the same side as the throwing hand.