What does the hidden arrow in FedEx mean?
The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals. Each shade on the logo also has its meaning.
What is the hidden symbol in FedEx logo?
arrow
There is an arrow hidden in the FedEx logo. (If you’ve never noticed, go take a look, and prepare to be blown away.) The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.
What are the two symbols hidden in the FedEx logo?
FedEx. Perhaps one of the most famous logo hidden messages is the arrow seen between the “E” and the “X” in the delivery company’s name.
What shape is hidden in FedEx?
butterknife
Did you know there is a hidden shape in the FedEx logo? A butterknife. Design is amazing sometimes.
Is the arrow in FedEx logo intentional?
The FedEx Arrow was indeed intentional! When Federal Express was renamed FedEx in 1994, design teams started working on the logo design and around 200 design concepts were tossed around to Frederick W. Smith, the chairman.
Is there a spoon in the FedEx logo?
He quickly gave in and showed us the spoon it is the lower part of the e in Fed. Since that moment, I can see the arrow and the spoon and when I pull up behind a FedEX truck or see a sign, I see them. I have since shared the logo with William, Beth, and others. William was excited when I pointed it out.
Where is the arrow on the FedEx truck?
The logo of the US delivery services company FedEx is best known for the white arrow “hidden” between the “E” and “X.” Due to this simple element, it started a new era in design.
Is the arrow in the FedEx logo intentional?
Why does Wendy’s collar says mom?
Wendy’s. I’m not sure if I buy this one, but apparently if you look in the collar of Wendy in the Wendy’s logo, it spells out “MOM.” It’s supposed to subtly imply that Wendy’s is like your mother’s cooking, which is oddly true in my case, because I lived solely on french fries for the first 17 years of my life.