If you have also confused YouTube Marketing with social media marketing, then don’t be surprised to know that it’s a common mistake. While both of them share some similarities, they are quite different and as a content creator, you should know about it. If you are an aspiring YouTuber it’s important to understand how YouTube marketing works as it will help you gain active YouTube followers much easily. You can use most social media marketing strategies here as well but there are a few ways that can make all the difference between a social media influencer and a YouTube marketer.
So it’s important to understand how YouTube marketing works and what are the best ways to improve your YouTube marketing strategy to get more YouTube views and gain active YouTube followers in a matter of months.
Create Eye-catching Thumbnails
Interesting thumbnails make users click right away and help in making your YouTube channel more recognizable. But always remember to create thumbnails relevant to your video’s content and title. Otherwise the viewer will feel betrayed and will switch to another video without thinking twice. Before creating a thumbnail you should keep the following things in mind:
- Use high quality images otherwise your thumbnail might look blurry.
- Try to include the video title in your thumbnail.
- Use a 16:9 aspect ratio for a more consistent look.
- Use major file formats like jpg, gif, bmp, png and tif.
- Don’t give away the content of your video through your thumbnail, always try to make it look interesting so the user is compelled to watch the entire video.
- If you have someone famous in your video try to include them in your thumbnail for extra attention.
Create Compelling Video Title
Video title is one of the key elements for YouTube algorithms and users to decide if the video is worth watching and recommending or not. The video title gives a more clear view of what your video has to offer. Including keywords in your video title will help improve its search rank and attract new users. But never use clickbait keywords as they might get you views right now but in the long run they are never good. If the keywords you get aren’t relevant to your video then dig a little deeper.
You can use keyword research tools that can be found online to help you create a great title. Try to keep the title short and unique as they can be recalled quickly while unique titles will make it easy to search for your videos. So always try to keep your video title short, simple and unique while incorporating as many keywords as possible without clickbaits.
Collaborate with Other YouTubers
One of the best ways to increase the number of shares and views on your videos is to collaborate with other YouTubers and brands with equally active and engaging audience. Good YouTubers and big brands are known for collaborating with YouTube channels of varying sizes. Collaborating with popular YouTubers will not only attract a bigger audience for you but also help you understand how they work.
When you collaborate with other YouTubers of similar audience as you, they will get exposure to your audience and you get exposure to theirs which is a win win for all. You can also collaborate with influencers from other social networking sites and they will bring their hardcore fans along with them to your channel.
Create Content on Trending Topics
It never hurts to be well informed. Creating interesting videos on trending topics will help in attracting viewers who are researching on that topic. Trending topics refer to anything that people are talking about, including news, product release, meme, famous personality and last but not the least, videos trending on YouTube.
You can use your own creative mind to create something fresh or learn from other YouTubers that have already done a video on that topic. But don’t copy their work as this might lead to copyright strikes and you losing credibility among your fans and subscribers.
Research and Learn
Before creating any video try researching around that topic. You can look at other YouTubers in the same niche and learn from what they are doing differently such as offering commercial royalty free music. You also need to look at what kind of videos and topics attract the most audience and concentrate your content around them. Viewers comment on your videos on what needs to be improved and what they want to see next, so reading and replying to comments will help you get new ideas for your upcoming videos and keep your audience engaged.
Research on keywords for better titles and tags using Google Trends and Google Ads’ Keyword Planner. There are various other things that need research but the above mentioned things are the most important.
If you follow the above tips you can easily gain active YouTube subscribers and ultimately get more YouTube views without buying fake YouTube followers who will be inactive most of the time. So start making money using YouTube by applying these easy and effective YouTube marketing strategies.