What is segmentation in pharma?

Segmentation in Pharmaceutical Industry – An Overview Market segmentation involves the segregation of target customers into various groups according to their unique characteristics. The process allows pharmaceutical brands to gain a better knowledge of customer needs.

What is meant by segmentation and targeting?

Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It is achieved through the segmentation, targeting, and positioning (STP) process.

Who is the target audience for pharmacy?

Pharmacies must first determine their ideal customers. “If your target audience is ‘everyone’, you don’t have a target audience,” Benamoz said. “In pharmacy [in general], the ideal customer is geriatric [customers], followed by pediatrics.

What is segmentation targeting and positioning with example?

STP marketing (Segmentation, Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your market, target your customers, and position your offering to each segment. What is an example of STP? The most classic example of STP marketing is the Cola Wars of the 1980s.

How do you do segmentation and targeting?

To use the model, start by segmenting your market into groups. Next, choose which of these you want to target. Last, identify how you want to position your product, based on the personality and behavior of your target market.

Why is segmentation important in pharma industry?

Benefits of PHARMACEUTICAL market segmentation A market segmentation strategy will give you better focus, minimise waste and free up resources, along with potentially open up new doors for your pharmaceutical organisation in the face of rising costs and demands for affordable healthcare and drug development.

What do you understand by targeting?

Targeting is the process through which an advertiser identifies its target audience and then advertises to them through a variety of channels.

Why is segmentation and targeting important?

Segmentation enables you to learn more about your audience so you can better tailor your messaging to their preferences and needs. Targeting a specific segment that is likely to be interested in your content or product is much more effective than targeting an overly broad audience.