Who are the sapeurs in the Guinness advert?
AMV BBDO’s Nadja Lossgott and Nicholas Hulley, the creative brains behind Guinness’ latest award-winning campaign provide the inside scoop on the Sapeurs: The Society of Elegant Persons of the Congo. How did you feel when you were chosen to work on the latest Guinness ad?
Is the Guinness advert true?
Google Ads Manager – 300×250 ‘The Purse’ tells the true story of David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations.
What are sappers Guinness advert?
The TV ad campaign features the Sapeurs – men who make the transformation from farmers, taxi drivers and labourers to cigar-wielding gentlemen dressed to the nines in bowler hats and tailored suits – of the Republic of the Congo capital Brazzaville coming together after a day’s work.
Who is in the new Guinness commercial?
quarterback Joe Montana
Former Fighting Irish quarterback Joe Montana features in the Guinness US commercial, while a cover of the catchy 1999 song “Praise You” plays in the background.
Where is the Guinness ad filmed?
Filmed in the famous Duke of York pub in Belfast, which reopened last month, the advert is part of the Guinness “Every Moment Counts” campaign put together to promote safe socialising in the era of Covid-19.
What’s the new Guinness advert about?
The Guinness advert shows the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’, a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out.
Where is the pub in the Guinness Christmas ad?
J O’Connells Pub can be found on the Hill of Skyrne in co. Meath. This pub was made famous when Guinness used it for their Christmas advert.
What is the song in the new Guinness commercial?
The music in this 2021 to 2022 Guinness advert is a cover of the song ‘Always On My Mind’ that’s performed by the English singer-songwriter and musician Jack Savoretti.
Where was Guinness ad filmed?
Hawaii
Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999 (Clio Awards, D&AD Awards, Cannes Lions), and in 2002 was voted the “Best ad of all time” in a poll conducted by Channel 4 and The Sunday Times.
How old is the Guinness Xmas ad?
It’s a tradition that dates back to 2004, with Guinness releasing a nearly 2-minute ad to mark the holiday season.
Who are the Sapeurs in the new Guinness ad campaign?
Guinness has turned to a Congolese fashion cult, the Sapeurs, to star in its latest TV campaign. The TV ad campaign features the Sapeurs – men who make the transformation from farmers, taxi drivers and labourers to cigar-wielding gentlemen dressed to the nines in bowler hats…
Who are the creative brains behind the latest Guinness ad campaign?
AMV BBDO’s Nadja Lossgott and Nicholas Hulley, the creative brains behind Guinness’ latest award-winning campaign provide the inside scoop on the Sapeurs: The Society of Elegant Persons of the Congo. How did you feel when you were chosen to work on the latest Guinness ad?
What is the meaning of the new Guinness made of more commercial?
AMV BBDO’s “Made of More” campaign platform for Guinness is all about celebrating people who put more into life to get more out of it. “Sapeurs” is the fourth TV commercial in this campaign. The first, “Cloud,” showed a cloud breaking away from a cloudy mass to follow its own path, broke in October 2012.
What do the men in the Guinness ad wear?
In the Guinness ad, featuring men from Brazzaville, Gammon kept black and grey clothes to a minimum. But Pettersson encountered plenty of monochrome outfits in Kinshasa, capital of DR Congo. Mr Gammon says he was “blown away” by the experience of working with these men and celebrating their look.