What is the augmented product of Coca-Cola?
Coca-Cola’s augmented product is that it offers Diet-Coke. How does Coca-Cola exceed customers expectations with this product? By offering all the great taste of Coca-Cola, but with zero calories.
How do you scan a bear on a Coke can?
The Coca-Cola Polar Bears also take center stage in the brand’s first large-scale Augmented Reality (AR) activation. By using the Coca-Cola mobile app to scan holiday cans and bottles, fans can explore the bears’ “arctic home” and share a little holiday magic.
What is Coca-Cola concept?
The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton originally touted his drink as a tonic for most common ailments, basing it on cocaine from the coca leaf and caffeine-rich extracts of the kola nut; the cocaine was removed from Coca-Cola’s formula in about 1903.
What Does Augmented Reality AR do?
Augmented reality (AR) involves overlaying visual, auditory, or other sensory information onto the world in order to enhance one’s experience. Retailers and other companies can use augmented reality to promote products or services, launch novel marketing campaigns, and collect unique user data.
What is the product life cycle of Coca-Cola?
Coca Cola – PLC The product life cycle was introduced in the 1950’s. It was used to explain the typical life cycle of a product from the time of its inception to its demise. The product life cycle is divided into four phases; these are product introduction, growth, maturity and decline.
What strategies does Coca-Cola use?
Coca-Cola uniquely designs its marketing strategy, which gives a boost and gives broad global recognition. Like many other companies, Coca-Cola bases its marketing strategy on 4Ps: product, promotion, price, and place. Coca-cola follows the marketing mix strategy.
What is Coke marketing message?
Throughout the decades and multitudes of marketing campaigns, Coca-Cola has remained consistent when communicating one strong and effective message: pleasure. Enduring, simple slogans such as “Enjoy” and “Happiness” never go out of style and translate easily across the globe.
What’s the difference between mixed reality and augmented reality?
Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone. In a Mixed Reality (MR) experience, which combines elements of both AR and VR, real-world and digital objects interact.
Which is an example of augmented reality?
Augmented Reality Apps are software applications which merge the digital visual (audio and other types also) content into the user’s real-world environment. Some other popular examples of AR apps include AcrossAir, Google Sky Map, Layar, Lookator, SpotCrime, PokemonGo etc.
How is Coca-Cola using augmented reality in marketing?
Coke has been using augmented reality in marketing for several years. One of our favorites experiences – perhaps because of its collective, social nature – was their 2018 campaign in the Mall of Scandinavia. According to Augmania, Coca-Cola’s recent AR campaign at the Mall of Scandinavia was by far its major 2018 hit.
What happens when your products trigger your competitor’s augmented reality experience?
Your product or ads become AR markers for your competitor’s advertising campaign. When your products trigger your competitor’s augmented reality experience, you’ve lost control of your own ad campaign – and your product story. Will we end up with layers of AR experiences, each trying to counter the other?
What are the most popular augmented reality campaigns of 2018?
According to Augmania, Coca-Cola’s recent AR campaign at the Mall of Scandinavia was by far its major 2018 hit. It brought life to the coca-cola cans and bottles that were all over the place in an attempt to persuade people to interact with it by collecting it and disposing of it.
Is Coca-Cola making animated stories out of its cans?
It’s latest project has animated stories emerging out of Coca-Cola cans. The augmented reality experience generates one of twelve stories that start with a conflict and ends with a resolution. It all leads to the company’s motto, of course – sharing a Coke. The Drum describes the collaboration with Ogilvy Mexico and VFX house Timber.