What is considered above the fold on a website?
Above the fold content is the part of a web page shown before scrolling. Any content you’d need to scroll down to see, would be considered ‘below the fold’. The ‘fold’ is where the browser window ends, but the content continues underneath.
What is the above the fold ATF size to be considered?
A Viewable Impression is a term that is still being defined, but is generally accepted to mean an ad which appears more than 50% on-screen for at least one second. As many users will leave a page without interacting at all, ads which are Above The Fold are the only ones which are guaranteed to be Viewed Impressions.
How many pixels is above the fold mobile?
Above the fold is where users decide whether to stay on a website or not. However, the objective of above the fold has now changed from providing all the information through 800×600 pixels. It is now used to engage users and provide cues about what the web page has to offer.
What should be above the fold?
‘Above the fold’ refers to the section of your site that first greets users when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll. Ideally, it should convey what an organization does and its associated benefits.
What is ATF vs BTF?
Above the Fold (ATF) Above the Fold is the site area we see when a website is loaded, without having to scroll down. The content we see after scrolling is called Below the Fold (BTF). This term is particularly important in web design, online advertising and e-mail marketing.
What is above the fold content SEO?
What is above-the-fold SEO? “Above the fold” basically means how Google (and users) see your content when your page loads and without having to scroll. The “fold” refers to the invisible line dividing the content you see before scrolling, and the content you see after you start scrolling down the page.
Does the fold exist?
No editor was ever concerned that readers would not know that opening a newspaper would reveal more content. Most of our clients’ target audiences have probably never even opened a newspaper. The fold does not exist for them, and it never did. The only ones for whom the fold does exist are a site’s content managers.
How can I improve my above fold?
Above-the-fold Website Design: 5 Awesome Tips to Improve Conversions
- Stay Consistent. One of the first things you can do to improve your conversion rate is to spend time maintaining message consistency.
- The Call To Action.
- Keep Testing.
- The Right Headline.
- Offer Incentives.
Do people scroll in emails?
If anything, people are more used to scrolling through content—including emails—than ever before. Apps like Instagram and TikTok have trained people’s thumbs to be constantly on the move, and that behavior has carried over into web browsing and the inbox, too.