Does Nike use integrated marketing communications?
Similar to other large businesses, they use an integrated marketing approach to strengthen their brand image through the use of many different channels that can reach their global consumer base. Nike’s advertising efforts require a large financial contribution, but usually result in gains in profit and revenue.
What is Nike’s IMC?
In order to capture the splintered audience, marketing experts have encouraged employment of a comprehensive integrated marketing communications (IMC) strategy. One company that has made extensive use of integrated marketing communications is Nike, a brand associated with athletic activities and sport.
What is Nike communication strategy?
In developing and maintaining its marketing communications mix, Nike Inc. applies a strategic combination of advertising, personal selling, direct marketing, sales promotions, and public relations. This combination allows the company to effectively promote its products and strengthen its brand image.
What is the marketing strategy of Nike?
The Nike marketing strategy, in summary, is, invest heavily in marketing, use emotional advertising that every human being can identify with, offer premium products at premium prices and sell their products primarily through 3rd party retails stores.
Why does Nike have a brand strategy?
Nike has created superior marketing by utilizing celebrity endorsers, such as Michael Jordan, to represent their brand. The idea is that embedding a celebrity image into the consumer’s mind will cause the consumer to associate the endorser with Nike’s products. This makes the brand more desirable and valuable.
What segmentation strategy does Nike use?
Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40.
What is Nike’s integrated marketing strategy?
Integrated Marketing Communication comparing of Nike Nike allocates 2.4 million dollars each year to the account of promotional schemes and programs and communication with their customers through these programs. The company began mass mediated advertising in 1982 and continuously redevised and refined its marketing communication strategies.
Why is Nike’s marketing communications mix effective?
Nike’s marketing communications mix is effective because of the balance it creates between attracting new customers and keeping existing customers. In developing and maintaining its marketing communications mix, Nike Inc. applies a strategic combination of advertising, personal selling, direct marketing, sales promotions, and public relations.
How does Nike promote its products?
Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams Nike used internet marketing, email management technologies, and using broadcast and narrowcast communication technologies to create multimedia marketing campaigns.
How does Nike use public relations as a business strategy?
Public Relations at Nike. In this business case, the company implements public relations as a way of addressing social issues linked to its business. For example, the company experiences social pressure regarding the use of sweatshops, as well as pressure to improve green technology integration in the business.